











Shani's Starter Set
Firming & Brightening Trio
“Don't know where to begin? "Start with 3 powerhouse serums—Cleansing, Lactic Acid, and my #1 seller, Retinol Reform.” —Shani



WHO IS SHANI DARDEN
Considered the secret behind Hollywood’s most flawless faces, expert esthetician Shani Darden sets herself apart with her results-oriented approach to skin care.





- Retinol Reform® (10 ml) contains a gentle slow-release retinol that helps reduce visible signs of aging.
- Lactic Acid (10 ml) polishes away dead skin cells to reveal smoother, brighter, more glowing skin.
- Cleansing Serum (30 ml) removes dirt and makeup without stripping skin of natural oils.

A straightforward and effective regimen that stars our silky cleanser, our #1 anti-ager, and our bestselling brightener for visibly glowing, youthful-looking skin. Our silky Cleansing Serum removes pore-clogging impurities without stripping away natural oils, while our award-winning Retinol Reform® firms, fights fine lines, and helps reduce visible wrinkles in as little as 14 days*. Lastly, our powerful-yet gentle 9% Lactic Acid Serum brightens, retexturizes, and refines dull and congested skin so you can wake up to an instant glow.


Retinol
- 97% of subjects showed an improvement in fine lines & wrinkles
- 90% of subjects reported a more even skin tone
- 80% of subjects said their skin feels more firm
*Results from a clinical study conducted on 35 women ages 25-50 via visual evaluation and instrumental measurement over 12 weeks of use.
Lactic
- 100% said their skin looks brighter and more glowy overnight
- 100% experienced less noticeable pores
- 93% said their skin felt smoother and retexturized overnight
*Results done in a 4-week clinical study conducted on 35 subjects ages 23-75.

What it is
A straightforward and effective regimen that stars our silky cleanser, our #1 anti-ager, and our bestselling brightener for visibly glowing, youthful-looking skin. Our silky Cleansing Serum removes pore-clogging impurities without stripping away natural oils, while our award-winning Retinol Reform® firms, fights fine lines, and helps reduce visible wrinkles in as little as 14 days*. Lastly, our powerful-yet gentle 9% Lactic Acid Serum brightens, retexturizes, and refines dull and congested skin so you can wake up to an instant glow.

What's Included
- Retinol Reform® (10 ml) contains a gentle slow-release retinol that helps reduce visible signs of aging.
- Lactic Acid (10 ml) polishes away dead skin cells to reveal smoother, brighter, more glowing skin.
- Cleansing Serum (30 ml) removes dirt and makeup without stripping skin of natural oils.


Clinical Results
Retinol
- 97% of subjects showed an improvement in fine lines & wrinkles
- 90% of subjects reported a more even skin tone
- 80% of subjects said their skin feels more firm
*Results from a clinical study conducted on 35 women ages 25-50 via visual evaluation and instrumental measurement over 12 weeks of use.
Lactic
- 100% said their skin looks brighter and more glowy overnight
- 100% experienced less noticeable pores
- 93% said their skin felt smoother and retexturized overnight
*Results done in a 4-week clinical study conducted on 35 subjects ages 23-75.
How to use
Your Firming & Brightening Routine
PM With Retinol: Apply 2-3 pumps of Cleansing Serum into hands and thoroughly massage into moistened face and neck using upward strokes. Gently work into a lather to dissolve dirt and makeup. Rinse with lukewarm water and pat dry. Apply 2-3 pumps of Retinol Reform® onto face and neck and smooth into skin. Start with 1-2 times per week and add a night weekly to build tolerance. Use as often as your skin can tolerate. Do not use if pregnant or nursing.
PM With Lactic: Apply 2-3 pumps of Cleansing Serum into hands and thoroughly massage into moistened face and neck using upward strokes. Gently work into a lather to dissolve dirt and makeup. Rinse with lukewarm water and pat dry. On Retinol Reform® rest days, apply 1-2 pumps of Lactic Acid Serum to face and neck, smooth into skin, and wait 5 minutes to absorb. Apply SPF in the AM. Pregnancy safe.
Do not use other AHA products on the same night.
Complete your routine with
“My secret to glowing skin: Start with my gentle Cleansing Serum and alternate each night between my two powerhouse serums.” — Shani

Different Benefits. Brilliant Results.
Clients & Community love our Shani's Starter Kit
Tag us #skinbyshani and show off your results
- Debra B.Verified BuyerI recommend this productAGE RANGE 55 - 64SKIN TYPE CombinationSKIN CONCERNS Dark Spots/Uneven Skin Tone, Fine Lines & Wrinkles, Dryness, TextureFAVORITE FEATURES Easy to UseRated 5 out of 5 stars3/4/25Starter new
I think this is a great value and you are able to see if your skin tolerates it before purchasing the bigger bottles
How quickly did you achieve visible results?Rated 1.0 on a scale of 1 to 5Too Soon To Tell Very QuicklyWas this helpful? - Lora F.Verified BuyerI recommend this productAGE RANGE 45 - 54SKIN TYPE CombinationSKIN CONCERNS Texture, Fine Lines & Wrinkles, Dryness, Dark Spots/Uneven Skin Tone, BlemishesRated 5 out of 5 stars3/1/25Amazing Kit
Love the kit!!!
How quickly did you achieve visible results?Rated 1.0 on a scale of 1 to 5Too Soon To Tell Very QuicklyWas this helpful? - Danelle H.Verified BuyerI recommend this productAGE RANGE 55 - 64SKIN TYPE CombinationSKIN CONCERNS TextureFAVORITE FEATURES Great ValueRated 5 out of 5 stars2/25/25Love it
Great value, perfect sizes. Allowed me to try products without purchasing the full size options plus I now have travel sized products. Win win.
How quickly did you achieve visible results?Rated 1.0 on a scale of 1 to 5Too Soon To Tell Very QuicklyWas this helpful? - RadeshiaI recommend this productRated 5 out of 5 stars10/13/245 Stars
Great Products
Was this helpful? - Marsha B.Verified BuyerI recommend this productAGE RANGE 65+SKIN TYPE DrySKIN CONCERNS Dark Spots/Uneven Skin Tone, Blemishes, Dryness, Fine Lines & WrinklesFAVORITE FEATURES Fast Results, Complete Routine, Gentle, Visible ResultsRESULTS ACHIEVED Hydration, Fewer Blemishes, Younger Looking SkinRated 5 out of 5 stars9/30/24Triple Threat
The cleansing serum leaves my skin soft, doesn't strip.
Lactic acid serum glides smoothly. Skin appears clearer.
Retinol Reform isn't harsh. Don't have the dreaded
"purge" that comes with using Retinol.
How quickly did you achieve visible results?Rated 4.0 on a scale of 1 to 5Too Soon To Tell Very QuicklyWas this helpful?
ABOUT THE BRAND
Discover how Shani Darden created an award-winning skincare line, from the ground up.


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Additional Info
Ingredients
Cleansing Serum
WATER / AQUA / EAU, SODIUM C14-16 OLEFIN SULFONATE, PEG-16 MACADAMIA GLYCERIDES, SODIUM COCOAMPHOACETATE, PROPANEDIOL, PHENETHYL ALCOHOL ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SODIUM CHLORIDE, COCAMIDOPROPYL HYDROXYSULTAINE, GLYCERIN, ETHYLHEXYLGLYCERIN, PHENOXYETHANOL, SODIUM BENZOATE, DISODIUM EDTA, CHONDRUS CRISPUS EXTRACT, SODIUM HYDROXIDE, TOCOPHEROL, CITRIC ACID, OLEA EUROPAEA (OLIVE) LEAF EXTRACT, GLUCONOLACTONE, AVENA SATIVA (OAT) SEED EXTRACT, CICHORIUM INTYBUS (CHICORY) ROOT EXTRACT, SODIUM HYALURONATE
Contains ingredients derived from nuts.
Retinol Reform®
Aqua (Water, Eau), Caprylic/Capric Triglyceride, Glycerin, Pyrus Malus (Apple) Fruit Extract, Lactic Acid, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Lactobacillus Ferment, Isohexadecane, Retinol, Copernicia Cerifera Cera (Copernicia Cerifera (Carnauba) Wax, Cire de Carnauba), Glucosamine HCl, Plankton Extract, Camellia Sinensis Leaf Extract, Aloe Barbadensis Leaf Juice, Tocopheryl Acetate, Niacinamide, Hydrogenated Lecithin, Linoleic Acid, Glycine Soja (Soybean) Sterols, Phospholipids, Propanediol, Sodium Cocoamphoacetate, Sorbitan Isostearate, Polysorbate 60, Oryza Sativa (Rice) Bran Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Tocopherol, Cyamopsis Tetragonoloba, (Guar) Gum, Maltodextrin, Xanthan Gum, Lecithin, Hydrolyzed Algin, Xylitylglucoside, Anhydroxylitol, Xylitol, Tetrasodium Glutamate Diacetate, BHT, BHA, Sodium Hydroxide, Phenoxyethanol, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol
Lactic Acid
Water / Aqua / Eau, Lactic Acid, Glycerin, Butylene Glycol, Caprylic/Capric Triglyceride, Heptyl Undecylenate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Panthenol, Tocopherol, Vaccinium Myrtillus Fruit Extract, Citrus Limon (Lemon) Fruit Extract, Aloe Barbadensis Leaf Juice, Saccharum Officinarum (Sugarcane) Extract, Glyceryl Oleate Citrate, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Tartaric Acid, Malic Acid, Sodium Hyaluronate, Sodium Acetylated Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Benzoate, Potassium Sorbate, Pentylene Glycol, Citric Acid, Polysorbate 60, Sorbitan Isostearate, Glycine Soja (Soybean) Oil, Glycolic Acid, Xanthan Gum, Sodium Hydroxide, Caprylyl Glycol, Gluconolactone, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol